Creating digital products that actually work for people
Most digital products fail not because they lack features, but because they misunderstand humans. They're designed for idealized users who have infinite attention, perfect memory, and rational decision-making. Real humans are messy, distracted, and wonderfully irrational. We design for them—combining cognitive science with product thinking to create experiences people actually want.
Design interfaces that work with limited human attention, reducing cognitive overhead while maintaining functionality.
Not every feature deserves to exist. We help you identify what moves the needle and what's just noise.
Create products that engage without exploiting, building sustainable relationships instead of addiction cycles. No dark patterns.
Understand not just what users want, but how their minds work—uncovering the mental models that drive behavior.
Design information flows and interaction patterns that align with natural cognitive processes.
Build and validate designs using cognitive usability testing that goes beyond surface metrics.
Deploy products with built-in metrics for cognitive sustainability, not just engagement.
Want to explore how we can help? Book a conversation.