Our Blog
Insights, guides, and updates from our team of experts
The tastefully muted palette of sanctioned sorrow - A Poem
“One Day, Everyone Will Have Always Been Against This” — and when that day comes, there’ll be no need to delete your old posts. They’ve already been optimised for regret. So here’s to scale. To innovation. To the beautiful synergy of death and deliverables. After all, in the attention economy, even annihilation is a growth opportunity.
Agentic AI: Beyond the Rent-Seeking Hype, Toward Real Value Creation
Everyone's building AI agents to replace human capabilities. But what if we built them to extend human potential instead? The difference between cognitive replacement and cognitive infrastructure—and why it matters for who actually benefits from the AI revolution.
Monthly Subscriptions are so 2024, what's beyond?
In the early days, subscriptions felt radical. Access everything. Cancel anytime. A clean break from ownership in favour of flow. It worked—until it didn’t. That streaming service we haven’t opened in months? Still billing. And more than that—the emotional contract is broken. In 2025, we crave clarity, not clutter.