Designing for how minds actually work
Traditional UX research tells you what users do. Cognitive science tells you why they do it. We combine both to create products that feel intuitive because they align with how cognition actually works—attention flows that match natural rhythms, information architecture based on how memory forms, and interaction patterns that leverage System 1 thinking for effortless use.
Design interfaces that work with limited human attention, reducing mental overhead while maintaining functionality.
Map not just user journeys but cognitive journeys—understanding the mental models users bring and build.
Build consistent, scalable component libraries that ensure every touchpoint feels like part of the same experience.
Evaluate current experiences through a cognitive lens, identifying friction and opportunity.
Structure content and navigation around how users actually think and search.
Create high-fidelity designs that balance aesthetics with cognitive accessibility.
Test with real users to ensure the experience works as intended.
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